Nike : All Points Between
Every feature on a professional athlete tells the same story of the hero at the height of their victory. We developed a new series for Nike Journal that flips that narrative on its head to capture the human behind the hero, following them from the green room, to the locker room, to the living room — and all points between.
For the pilot episode, we told the story of Renee Montgomery: the first former player to become both an owner and executive of a WNBA team. But this isn’t simply the same story you’ve read about Renee in every headline. This is Renee as she really is. A black woman, a queer woman, a mother, and a Southerner whose goals transcend making history.
The series was featured on Nike, Nike Basketball, Nike Women, and the brand’s TikTok. I also authored a companion essay for Nike.com.
