Häagen-Dazs | Take Your Sweet Time

Slowing down feels almost rebellious right now. That’s just what our new campaign for Häagen-Dazs is all about. Channeling our inner turtle, featuring music by Grammy award winning artist Lola Young. “Take Your Sweet Time” is a quiet counterpoint to a culture obsessed with speed. A reminder that presence, pleasure, and savoring something sweet like an ice cream is still a power move. Häagen-Dazs is a small but meaningful pause.