Bumble : Make the First Move
When COVID-19 hit, dating changed forever. With daters no longer ‘showing up’ IRL like they used to, we invented ways for Bumble to ‘Make the First Move’ and show up in their world — both digitally, and at home. Our team pitched a partnership with Dame to create an iconic yellow vibrator, along with a sex positive series led by experts to break down the stigma of sex talk in dating, and a partnership with Netflix to empower and connect daters more than ever.
The ideas were covered by Mashable, AdAge, and The Drum, among others.
